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The recent list of Flying Bridge projects is available from our RSS feed. Link to it. You know you want to. We do cool stuff all the time. Why not stay up to date? 
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Britax USAClient ObjectivesBritax USA wanted to give customers a better way to accurately "test drive" their child car seats and strollers online. The products they offer go the extra mile in design and safety and Britax wanted to better feature the aspects that separate their products from the rest of the industry. They also wanted to help potential customers find the Britax product that best suited their child. In the end, Britax wanted to get a customer to a store to buy one of their products. Flying Bridge SolutionsFBT decided to make extensive use of Flash. With this technology and its broad reach, Flying Bridge felt this method could satisfy and exceed Britax's project requirements. The visitor's initial impression of Britax is improved on the home page by catching the user's attention and putting produts in front of them immediately. Not only is it done in an attractive format, but it pulls the customer directly into the areas that answer the questions the customer may have. The products and facts shown on the homepage are randomly pulled and cycled, ensuring the user sees something new each time. First, 360° degree views are available for every product. Using Flash, the visitor can interact with the view to rotate the product how they see fit. Different details of each product are shown depending on the amount of rotation. Flying Bridge also built a product selector that reacts to the user's selections in real-time. The user can enter the height and weight of their child and the products that are available for their child are immediately highlighted ensuring "a perfect fit." At any time, the customer can select a product to get full details. To aid customers in finding a location to buy a product, a "Find a Retailer" search was created allowing them to search by state or zip code. Post Project ResultsBritax USA is receiving excellent feedback in initial reactions from their customers and sales force. Customers are also commenting the website is "pretty," "easy to use," and "very cool." The walking baby that appears during the loading screen and also on the product search page has created interest as well. By the way, the baby movement was modeled after the daughter of Creative Director Matt Benson. Additional development phases are already underway, including migrating the rest of the old site and functionality into the new look. |
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Copyright © 2006 Flying Bridge Technologies, Inc. - Excellence in Interactive Media |